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Curriculum
Our comprehensive online digital marketing course offers a freshly updated curriculum, integrating the newest trends and strategies in the field.
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Career Opportunities after AI driven Digital Marketing Course
Enrolling in ISDM's AI-Driven Digital Marketing Course will significantly enhance your job prospects, offering you a competitive edge in the industry with potential for a salary package twice that of other entry-level professionals. In just 1 month, you will acquire the skills, training, and knowledge necessary to qualify for mid-to-senior level digital marketing roles, with an average CTC ranging from INR 3.5-8 LPA.
Mid-to-Senior Level Digital Marketing Jobs
Here are the roles you'll be eligible to perform after successfull completion of the course
- Digital Marketing Strategist
- Performance Marketing Manager
- Media Planner
- Paid Ads Specialist
- Social Media Marketer
- Account/ Campaign Manager
- SEO Analyst
- Email Marketing Specialist
Course Curriculum
Explore the details of topics covered in the curriculum
- Marketing Automation Importance in 2024
- Automation tool Overview
- Choosing the right tool for the automation
- How to setup channels
- How to setup a greeting text
- Setting up messanger welcome mesage
- How to extract email leads into to Gsheet
Instagram Automation
- How to setup SMS automation
- How to setup Email automation
- How to setup Live chat
- How to get SMS leads through FB
- How to get SMS leads through Instagram
- Benefits of Email marketing
- Setting up Mailchimp Account
- List building strategies
- Contact imports and segmentation
- Email design fundamentals
- Writing engaging email copy using Chat GPT
- Email Analytics
- Automation setup
- Campaign launch
- Inbound marketing Fundamentals
- Buyers Persona
- How to set Buyers Persona
- Persona Tools and methods
- Creating content for buyers
- Understanding the buyers journey
- Define your buyers journey
- Content ideas-how to
- How to create the content that drives action
- Streamlining the content creation process
- Content distribbution strategy
- Distriution channels
- How to create a content distribution channel
- How to identify audience preferred channels
- Understanding behavioural marketing and customer segmentation
- The content marketing Ecosystem
- The content marketing framework
- How to craft a content marketing strategy
- Content types and managing your content
- Brand purpose
- Brand design and delivery
- Brand leadership and Alignment
- Brand practices and engagement
- Brand metrics
- Marketing basics for aspiring marketers
- Understand the difference between sales and marketing
- What is Niche
- How to select a niche
- Psychology behind Niche selection
- Initial content development based on the niche selected
- Exploring the WordPress platform
- Setting up your WordPress website
- How to pitch for WordPress design Projects
- How to get your first WordPress web design design client
- WordPress Landing pages
- Exploring Landing page designs
- How to set up landing page
- How to get a landing page design client
SEO Indepth Learning
- On-page SEO
- Technical SEO
- Off page SEO
- Link building strategies
- Google web stories &Discover
- Local SEO
- Google-GMB setup
- Voice Search Optimization
- Ecommerce SEO Fundamentals
- SEO Performance Report
- SEO tools
- Business Account setup/Ads Manager
- Create your Ad campaign
- Campaign setup
- Ad structure
- Campaign budget
- Install meta pixel
- Audience and placements
- Optimization and delivery
- Winning Ads
- Ads creative strategy
- Ads Reporting tools
- Insight Analysis
- Ad Psychology and strategies
- How to use AI tools for campaign setup
- Copywriting -Introduction
- How to write effectively for the Ad campaigns
- Heading /sub heading hooks/Power words
- The AIDA model
- Call to Action-CTA
- Instagram growth
- Instagram business account
- Profile optimization
- User generated content
- Content generation using AI tools
- Tags/Hash
- Tags/Geo Tags
- Reel and alogorithams
- Reel strategies
- Posts/Post algorithams
- Instagram story strategies
- Live Explained
- Live strategies
- Instagram Ads
- Instagram Analytics
- Linkedin Ads-Message
- Linkedin Ads-Conversation
- Linkedin sales navigator and outreach
- Linkedin Image Ads
- Linkedin Video Ads
- Linkedin Organic marketing-Tapilo
- Top and Middle of funnel-Linkedin Ads
- YouTube video creation
- Video editing skills
- YouTube video keyword research
- YouTube-Shorts
- YouTube -recommendation
- YouTube Ads
- Google Ads Account setup
- Ads account structure
- Setting up your Google Ad account
- Keyword research -Using keyword planner
- Keyword research using other tools
- Creating your Ad
- Bidding strategies
- CPA/ROAS/Maxim clicks/Impression share/CPC/
- Google Ads Dynamics-Quality score/Ad Rank/Word Track
- Ad Extensions
- Conversion Tracking
- Campaign optimization
- Optimizations-Based on kw data
- Optimization -based on Ad data
- Optimization-based on devices
- Optimization -based on time and days
- Optimization based on word track
- Google Analytics-Introduction
- GA4 Implementation using Google Tag manager
- Google Analytics-GA4 account setup
- Planning data modeling concept with GA4
- Analysis-Traffic volume
- Analysis-Traffic relevance
- Analysis-Traffic Engagement
- Analysis-Traffic sustainability
- Customization-Reports
Technologies & Tools Covered
Master the Latest Platforms and Software in AI-Driven Digital Marketing
Chat GPT
Meta Ads
Google AdWords
Google Analytics
YouTube Analytics
Google Search Console
Google Ads Manager
Meta Business manager
Tagmanager
WordPress Design
Semrush
Mail Chimp
Yoast SEO
Hoot Suite
Chat GPT
Meta Ads
Google AdWords
Google Analytics
YouTube Analytics
Google Search Console
Google Ads Manager
Meta Business manager
Tagmanager
WordPress Design
Semrush
Mail Chimp
Yoast SEO
Hoot Suite
Talk to a counselor to understand how to become a new-age digital marketing professional
Talk to a counselor to understand how to become a new-age digital marketing professional
Gain hands-on experience and master advanced strategies to stay ahead in the dynamic digital landscape.
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